I was tasked with designing and executing an email marketing campaign for a mobile phone company launching its latest flagship device. The goal was simple: capture attention, build excitement, and drive conversions.
The Challenge
In a highly competitive market, standing out in the inbox is no small feat. The campaign needed to be visually striking yet uncluttered, with messaging that balanced technical innovation and lifestyle appeal.
The Process
- Strategy & Segmentation
I began by analysing customer data to identify key segments — from loyal upgrade customers to first-time buyers. This allowed us to personalise content and ensure relevance. - Design & Copy
The emails combined bold imagery of the new device with concise, benefit-led copy. Clear typography and a modern layout mirrored the brand’s identity, while strong calls-to-action encouraged immediate engagement. - Automation & Testing
The campaign was built into an automated journey, from teaser emails to launch-day announcements and post-release offers. A/B testing was used to refine subject lines, visuals, and send times for maximum impact.
The Result
The campaign achieved strong open and click-through rates, with a significant uplift in pre-orders compared to previous launches. More importantly, the design and messaging resonated with customers, reinforcing the brand’s position as a leader in innovation.
